Chinese language smartphone maker Xiaomi remained the smartphone chief within the Indian market within the first quarter of 2019, garnering 29 p.c market share, although its shipments declined by two p.c year-on-year (YoY), in accordance with a Counterpoint Analysis report launched at this time.
South Korea-based Samsung with 23 p.c and Vivo with 12 p.c share market stood at second and third spot respectively.
“Xiaomi stays the market chief pushed by new product launches. Nevertheless, it confronted sturdy market competitors as in comparison with a yr in the past. Samsung did a serious refresh in its product portfolio launching a brand new online-only M sequence. It additionally undertook a product refresh of the A sequence throughout the quarter,” Anshika Jain, Analysis Analyst at Counterpoint Analysis, stated in an announcement.
“Vivo’s share reached its highest ever stage in India, pushed by the V15 sequence launch and an aggressive advertising marketing campaign across the identical. Realme continues to develop quick in India,” Jain added.
Different manufacturers which did properly throughout the quarter embody ASUS, Tecno and Nokia HMD, as per the report.
Chinese language manufacturers additionally dominated the highest 5 best-selling checklist. Xiaomi Redmi 6A remained the highest mannequin following a number of worth cuts adopted by Xiaomi Observe 6 Professional, Redmi Y2, Samsung Galaxy M20, and Galaxy A50. The highest 10 fashions contributed to 35 p.c of general smartphone shipments.
Xiaomi’s newly launched Redmi Observe 7 sequence — Observe 7 and Observe 7 Professional — crossed the a million mark inside the first quarter of its launch.
Volumes for the Chinese language manufacturers grew 20 p.c YoY primarily because of the development of Vivo, Realme, and Oppo, the report stated.
“India’s smartphone market continues to draw plenty of consideration from International and Chinese language gamers,” stated Tarun Pathak, Affiliate Director at Counterpoint Analysis.
“Information consumption is on the rise and customers are upgrading their telephones sooner as in comparison with different areas. This has led to customers spending extra on their buy which is driving up the general common promoting worth (ASP) out there. On account of this, the premium specs at the moment are diffusing sooner into the mid-tier worth manufacturers. We estimate this development to proceed resulting in a aggressive mid-tier section in coming quarters,” he added.