New age media platform WittyFeed has launched ‘CatchUp’, a social infotainment startup that can give customers the chance to remain on high of tendencies on-line through an audio-visual format. A necessary providing of CatchUp is that the media-rich content material is served to the consumer in nuggets of (three sec – three minutes), making the platform first-of-its-kind in India.
Within the midst of adjusting algorithms of social media platforms affecting the way forward for digital publishing day by day, the corporate believes that new platforms will emerge by innovating on format and monetization strategies for publishers. Following the identical motive, WittyFeed additionally determined to consolidate its India enterprise within the new platform, it mentioned.
Vinay Singhal, Co-Founder and CEO, CatchUp, mentioned, “Whereas constructing 9 profitable world digital media manufacturers together with WittyFeed over final 4 years, we realized that customers’ content material consumption behaviour has shifted majorly. Cell gadgets enable customers to devour content material at their consolation and sustain with what’s taking place round them. My Time has turn into the brand new Prime Time.”
“With a lot muddle that exists on new age UGC platforms, there’s a house that exists for PGC led UGC platform that delivers customized content material experiences whereas additionally permitting the consumer to precise themselves. We’re trying ahead to fixing these inefficiencies with our new platform- CatchUp,” Singhal added.
The typical consideration span of immediately’s web consumer has gone to an all-time low; they like micro-consumption over long-form content material. Voice and video are the brand new content material drivers. The tendencies present that they devour content material in native language (vernacular) greater than in different languages.
The content material on CatchUp is curated from varied publishers in numerous classes corresponding to Bollywood, Politics, Sports activities, Life-style, Well being & Health and Social Media and so on. CatchUp delivers a singular customized expertise for customers (backed by proprietary algorithms) to kill FOMO and sustain with the most recent and taking place issues on the web within the type of updates all through the day.
Among the attention-grabbing channels on CatchUp are Social Media As we speak, Politics As we speak, FoodMate, Sports activities As we speak, Adbhut India, Bhasad, InnerVoice, KuVichar, Science and Tech, and so on.
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