Vivo has emerged because the quickest rising model with a powerful 119% Y-o-Y development as per the most recent Counterpoint Q1 2019 report. This development is regardless of India’s general smartphone shipments rising at a mere four% YoY.
The report states that vivo’s increasing Y-series portfolio together with the launch of the V15, accompanied by aggressive client engagement campaigns (round IPL) drove constructive client demand.
Having secured and sustained development management, vivo India has fortified its buyer outreach by launching smartphones with modern and ground-breaking applied sciences throughout value factors. By launching gadgets in each the lower than 20Okay section (Y sequence) and the 20ok plus section (V sequence), vivo was capable of safe the third place with 12% market share in Q1, 2019, in comparison with 6% in Q1, 2018.
Nipun Marya, Director-Model Technique, vivo India mentioned, “We thank the Indian client for persevering with to instil religion and confidence in our merchandise which has led to this phenomenal development of greater than 100%. vivo merchandise just like the Y83Professional, Y95, V9, V9 professional, V11, V11 Professional, V15 and V15 Professional have delivered distinctive client expertise of their respective value classes. It’s a matter of pleasure to have been capable of report sturdy outcomes, which additional testifies our dedication in direction of the Indian market. Love India. Love vivo. ”
Vivo has additionally introduced that the lately launched vivo V15 Professional turned the quickest promoting smartphone within the V sequence and receiving an amazing response from shoppers throughout its first week of sale on each offline and on-line channels.
Vivo entered the India market in 2014, with a long-term dedication and a transparent technique to maintain the shopper on the middle of all operations. This yr vivo shall be finishing 5 wonderful years within the nation and can proceed to construct a robust basis to create a profitable long-term model in India and constantly carry worth proposition merchandise backed by an aggressive advertising and marketing technique.