Suraj Mhatre, Business Head, Warranty Bazaar


Suraj Mhatre, Business Head, Warranty Bazaar

“The market of prolonged guarantee and restore providers is on the expansion trajectory”

Guarantee Bazaar claims to be India’s premier supplier of guarantee extension providers corresponding to Prolonged Guarantee Packs, Annual Upkeep Contract, Unintended Injury Insurance coverage and associated value-added options for cellphones and tablets. Its options are designed for and deployed by means of the gamers within the product worth chain between the buyer and digital home equipment. With a pan India presence, it additionally gives cashless repairs and assured well timed repairs or substitute. Since its inception in 2016, the corporate claims to have coated greater than 6 lakh units underneath Guarantee/ADP packages and supplied service help to greater than 50 thousand prospects. To debate extra in regards to the firm and its providers, Ramesh Kumar Raja talked to Suraj Mhatre, Enterprise Head, Guarantee Bazaar. Excerpts:

Refurbished smartphones are gaining an enormous traction out there these days. How do you take a look at this development in India?

The pre-owned product market has grown in previous few years. Know-how is altering quickly with developments going down each different day. With this, we now see devices changing into outdated before common. The refurbished class appears to be the most effective bets for the shoppers in such a situation. To cater to this section, we’ve entered into an affiliation with e-commerce corporations to supply 6-12 months guarantee on refurbished, field opened and used smartphones and laptops.

How is Guarantee Bazaar leveraging this improvement and what’s your USP in offering providers?

The market of prolonged guarantee and restore providers in India is on the expansion trajectory, a lot of gamers co-exist out there providing completely different providers to its prospects. Preserving this in thoughts, we’re strengthening the organised ecosystem with a seamless course of by making certain our sturdy high quality test course of and guarantee providers on refurbished smartphones and laptops.

We’re completely different from our opponents in some ways. The important thing differentiator, nonetheless, is that we guarantee 100% High quality Verify to our prospects earlier than offering the guarantee service on units, Doorstep service, Cashless restore service, High quality restore work at our in-house Technical Restore Centre.

What measures Guarantee Bazaar takes to make sure the standard of a smartphone after being refurbished and the way has been the response?

WarrantyBazaar.com supplies performance test of the system earlier than offering guarantee. In complete greater than 30 parameters are checked within the QC course of.

What are the challenges of promoting a refurbished smartphone and the way do you cope with them?

As we solely present guarantee to the refurbished product, it might be little troublesome for us to spotlight the challenges concerned in promoting of refurbished merchandise. Nonetheless, what I really feel excessive expectation from prospects, high quality of product, unorganized sellers and poor after gross sales help could possibly be few challenges.

Do you suppose refurbished smartphones have a protracted future out there, particularly in context of falling costs of a recent arrival?

Sure, despite the fact that there are smartphones accessible at low costs, folks aspire to own excessive finish manufacturers like Apple, Samsung, One Plus, Google, and so on. The refurbished market is the quickest rising smartphone market in India. Since know-how is altering quickly and devices have gotten outdated before common, refurbished telephones appear to be the most effective guess for the shoppers in such a situation.

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