Behind each new automobile lies a lot homework. The corporate does a whole lot of market analysis to search out what the shopper needs, holds buyer clinics to fine-tune concepts, figuring out feelings and sensibilities that may make the shopper establish with the product – all this, even earlier than the designers and engineers put down a line on paper.
Apparently, Honda has used this similar philosophy to create a brand new buyer expertise from the second the shopper steps into its dealership. Sure, Honda is unveiling a brand new dealership expertise that displays the standard, reliability and luxurious that Honda vehicles are recognized for. The brand new id accentuates the vehicles’ aesthetics and total attraction within the type of distinctive exteriors, heat, welcoming interiors and a brand new buyer interface, thus providing an enriched and unmatched shopping for expertise. It is not going to simply amplify the ‘Pleasure of Shopping for’ for all clients but additionally the ‘Pleasure of Promoting’ for the dealership employees.
The brand new Honda dealerships are designed to pamper all 5 senses – sight, listening to, scent, style and contact. Let’s see the way it works.
EYE-CATCHING EXTERIOR DESIGN
There isn’t any means that you’ll miss figuring out a Honda showroom, even in quick visitors. The distinctive purple entry portal with the metallic Honda brand and the dealership’s title is pleasingly eye-catching. This directs your gaze to the remainder of the dealership’s visage, with the white ACP cladding bearing the Honda legend cascading all the way down to panoramic ceiling-to-floor home windows with brightly lit-up Honda vehicles gleaming behind the glass. The lowered glazing from the earlier design doesn’t simply add to the aesthetics but additionally helps scale back warmth and use of electrical energy.
It’s not simply the exteriors that catch your eye. Stroll into the showroom and you’ll find the reception space outlined by a purple background – once more with a chrome Honda brand – the place you may be greeted by your hostess who will escort you to a dialogue desk.
WARM, WELCOMING AND ENGAGING INTERIORS
As you step into the showroom, you’ll find a pristine off-white house with an uninterrupted view of the vehicles on show, parked with micro-millimetre precision. One of many vehicles on show is the ‘hero automobile’, differentiated by the particular lighting designed for it. An overhead cloth light-box showcases the contours of the ‘hero automobile’ in a way more premium style than the opposite uniformly lit fashions.
Aside from the vehicles, the one different factor on the ground are a number of natural, kidney-shaped dialogue tables and chairs. It’s right here that the gross sales marketing consultant engages with the shoppers to establish their wants and necessities and information them on fashions, options and financials. Maybe one of the vital troublesome decisions buyer has to make is that of color. Honda has tried to make this simpler with an exhibit of miniature automobile fashions displaying your complete out there color palette to assist clients make up their minds.
ENGAGING AND IMMERSIVE EXPERIENCE
Honda has included a very high-tech answer for individuals overwhelmed with info and decisions, in order to assist them take advantage of knowledgeable choice about which mannequin or variant they need. The entrance finish of this can be a 75-inch LED display screen. This can be a portal right into a digital world the place the shopper can view all of the fashions in 360 levels, each from inside and the surface. The viewer can swap between the totally different variants and colors, in addition to examine the vehicles. The individual also can configure their automobile with varied equipment and get to see how precisely the automobile will take care of. This visible support is one other software Honda affords to assist the shopper make the appropriate choice.
Within the subsequent a part of the customer-sales marketing consultant interplay the shopper is guided to the lounge. This cosy buyer lounge has a decrease, picket waffle-design ceiling with a carpet and wooden tiling on the ground. The lighting right here is totally different and hotter; nevertheless it’s not simply your eyes that full the expertise right here. Tender instrumental music enjoying within the background masks the sounds from the dealership’s principal ground. Keep in mind, this showroom is targeted on pampering all of your 5 senses and the soothing music provides to the stress-free ambiance right here. What provides to the atmosphere is the scent of espresso wafting in from the connected cafe. Sure, there’s a small cafe right here that serves you drinks and snacks, do you have to be feeling a bit peckish. This lounge can also be designed for purchasers who’re ready for his or her vehicles to be serviced.
One of the vital joyous days in an individual’s life is the day the automobile is delivered. Honda makes the expertise much more particular with a devoted new automobile supply space flanked by a big digital monitor that streams the supply particulars and footage of the shopper taking supply of their new delight and pleasure. After the unveil, key presentation and cake-cutting, the blissful buyer drives out of the showroom with the reassurance that each individual in Honda Automobiles India is standing behind him.
THE FUTURE BECKONS
To underline this, Honda is implementing what it calls ‘iWorkshop’. This can be a totally built-in digital workshop administration system that mixes the important thing workshop processes right into a easy and intuitive answer utilizing the most recent in know-how. It can present real-time updates and a holistic aftersales expertise to Honda clients, by means of the Honda Join software. Via this app, clients can monitor their automobile in actual time.
North East Honda is the primary of a brand new type of Honda showrooms providing a brand new type of buyer expertise. All of the model’s current showrooms and repair centres – your complete gross sales and distribution community with 350 services in 239 cities unfold throughout the nation – will progressively undertake the brand new id throughout the subsequent three years.