Splendor, Activa continue top February 2019 sales charts

The month of February noticed the Hero Splendor retain its place on the high of the gross sales chart for two-wheelers, because it continued to outsell the Honda Activa for the sixth month in a row.

Collectively, the Splendor and the Activa have offered four,49,480 models in February 2019, accounting for 27.83 % of whole despatches of 1,615,071 models from the Indian two-wheeler producers.

The Hero Splendor is constant its sturdy run and has outsold India’s highest-selling scooter, Honda Activa, for the sixth month in a row. With Hero MotoCorp despatching 2,44,241 models, the Hero Splendor simply takes the No.1 spot, with 39,002 models forward of the Honda Activa that noticed whole despatches of two,05,239 models in February 2019.

How essential each these two bestselling merchandise are for his or her producers may be gleaned from the truth that the Splendor, out there in 5 variants, accounts for a considerable 40 % of Hero MotoCorp’s whole two-wheeler gross sales of 6,00,616 models final month; whereas the Activa accounts for 50.23 % of Honda Bike & Scooter India’s whole gross sales of four,08,559 two-wheelers in February 2019. 

A bit extra math and these two merchandise' significance to the general Indian two-wheeler sector is much more apparent: collectively, the Splendor and the Activa have offered four,49,480 models in February 2019, accounting for 27.83 % of whole despatches of 1,615,071 models from the Indian two-wheeler producers.

One other high-selling Hero MotoCorp bike – the HF Deluxe – takes third place with 1,84,396 models, albeit its gross sales are decrease than the 1,95,706 models it offered in January 2019. The 100cc mass commuter bike stays a preferred purchase and, with demand returning to the bike market, count on to see the HF Deluxe logging higher numbers within the coming months. In response to the corporate, the HF Deluxe will not be solely offered within the rural and semi-urban markets, however can also be witnessing demand within the city pockets too.

Honda's CB Shine, the top-selling bike within the 125cc class, is India’s fourth-largest-selling two-wheeler umbrella with wholesale volumes of 86,355 models in February 2019, just like the 86,616 models offered in January 2019. Honda expects the demand for its 125cc CB Shine fashions to be again on observe in Q3 FY2019.

Likewise, the Bajaj Pulsar stays glued to No. 5 place, with despatches of 84,151 models, barely down from the 85,099 models despatched in January 2019. The rejig within the Pulsar line-up has evidently fetched good outcomes to the corporate because the home wholesale despatches have improved by a considerable 25,00zero–30,00zero models monthly through the ongoing fiscal. This progress may be clearly attributed to the brand new fashions added within the Pulsar vary such because the Basic 150, Twin Disc 150 and others.

If there’s an award for soldiering on within the midst of strong-selling bikes and scooters, then it ought to go to the TVS XL Tremendous moped. At No. 6, the strong performer offered a complete of 75,001 models final month, indicating that there’s nonetheless quite a lot of steam left within the warhorse. TVS Motor Co, the only moped producer within the nation, has offered a complete of eight,09,517 mopeds within the first 11 months of FY2019, a three.63 % year-on-year enhance. Will upcoming BS-VI emission norms hamper the experience of the moped?

The Hero Ardour is the third Hero bike within the Prime 10 listing and demand for this one appears to be on the upswing with a month-on-month rise in its fortunes. A complete of 67,374 models had been despatched in February 2019, a considerable 41 % greater than the 44,511 models offered in January 2019. 

Nonetheless, the Ardour, which as soon as used to promote greater than 1,00,00zero models monthly, seems to have fallen due to a number of components, together with the absence of a transparent differentiation within the model notion of the Ardour, Splendor and the HF Deluxe marquees inside Hero MotoCorp’s bike portfolio. Secondly, the rise of the HF Deluxe has cannibalised the prospects of the Ardour model within the home market, together with the standard cut-throat market competitors. However the Ardour’s return experience to the upper rung of the Prime 10 appears to have begun.

At No. 7 is Bajaj Auto's Platina commuter bike with volumes of 53,044 models in February 2019, down on the 58,231 models despatched in January 2019. The Platina portfolio is one more profitable implementation of disruptive product technique by Bajaj Auto within the home market. Beginning with a sub-Rs 50,00zero price-tag, the Platina is available in two variants – 100cc and 110cc. The Bajaj Platina has clearly grown to turn into a critical rival to Hero MotoCorp and TVS Motor Firm, whereas consuming into demand for Honda’s Dream commuter bike sequence.

The final two spots within the Prime 10 listing are taken up by two different scooters – the TVS Jupiter and the Suzuki Entry 125, each additionally sturdy performers within the Prime 10 Scooters Checklist and under the largest of all of them – the Honda Activa. They basically have exchanged locations with the Jupiter taking ninth spot with 48,688 models and the Suzuki Entry 125 at tenth place with 48,265 models. Each are down on their January 2019 numbers however the reality stays that the scooter market is seeing a slowdown. With a complete of four,92,584 models in February 2019, gross sales had been down 12.14 % yr on yr. 

With only a month to go for the fiscal yr 2019 to shut, two-wheeler producers are retaining their fingers firmly crossed that an uptick comes their means.

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