Seema Bhatnagar, Country General Manager, Nexstgo Company Limited

Seema Bhatnagar, Country General Manager, Nexstgo Company Limited

“We Do What Giants Can’t”

Nexstgo, a premium laptop computer model, has launched its two new laptops within the Indian market; Nexstgo Primus and Avita Liber. Established in 2016, Nexstgo is dedicated to bringing new revolutionary experiences in know-how by introducing a large product vary, which incorporates PC, good house, IoT, Synthetic Intelligence and company options, says Seema Bhatnagar, Nation Basic Supervisor, Nexstgo Firm Restricted. She had a phrase with Haider Ali Khan.

Nexstgo entered the Indian laptop computer market with two merchandise; Primus and Avita. What are the aspirations of the model from these two collection?

Primus NX101 and NX201 are crafted with an ultra-light premium magnesium aluminium alloy, and each fashions are extremely moveable but additionally robust. These extremely secured laptops (because it comes with Face Recognition and Finger printer) business laptops are focused in the direction of Entrepreneurs and Corporates. Avita Liber is our life model model is available in 14 colors and 5 patterns. Focusing on youth we’re right here to alter the IT world from Gray and Black to Color, your true color. Liber is a brand new journey of self-discovery by artwork and humanity in know-how.

Avita Liber was fairly an attractant laptop computer vary with shiny, punchy colors. Was it to interrupt the stereotype about laptops?

We do what giants can’t. Not simply electronics/IT model, its up to date way of life. We imagine in Life-style empowerment by tech innovation, design progressive and properly designed I.T. merchandise that liberate you at house, at work and on the go.

The worth stays aggressive as in comparison with market choices. Is it to realize some sturdy market foothold after which give it some thought later or wouldn’t it stay as it’s sooner or later?

Our value is kind of aggressive out there. Our energy to fabricate with a backup of very sturdy R&D offers us the boldness to stay because it and even higher in future.

What could be the goal of Nexstgo? Is it to promote laptop computer solely or there extra merchandise within the fray for the Indian patrons?

Not solely Laptops we have now a spread of equipment like Laptop computer Luggage, Laptop computer Sleeves and Mouse. We’re additionally promoting IoT merchandise like Good Mirror and Good Weighing Scale out there and the product line will improve with time.

The expansion of smartphone has impacted the general gross sales of laptop computer worldwide as a result of computing is now on the palm of a smartphone consumer. Is that challenges you to take the subsequent bus and produce a cell phone?

As of now, our focus stays on laptops and IoT merchandise.

Who shall be your target market for Avita Liber and Primus?

Our Avita core model values Liberty, Variety, Individualism and focus viewers are Youth and Younger Executives. For Nexstgo Primus the viewers is startups, SME’s/SMB’s BFSI and Corporates. Primus offers you confidence and assurance in your IT funding.

What would you do to create extra model consciousness in India?

We’re utilizing digital media as a major supply to create model consciousness in India.

Wouldn’t it’s extra possible and viable to make your merchandise out there offline too?

Our merchandise are very a lot out there off the road on the locations like Nehru Place in Delhi and Lamington street in Mumbai.

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