Royal Enfield to set up assembly plant in Thailand

Royal Enfield has simply introduced the inception of a wholly-owned subsidiary in Thailand. The model commenced gross sales in that market slightly over three years in the past, and its bikes have seen vital success there. Thailand may even host Royal Enfield’s first meeting plant exterior of India, which is anticipated to be operational by June 2019.

The model entered the nation with one retailer in Bangkok again in 2016 and now plans to develop its attain to 15 sellers and 25 authorised service facilities by March 2020. The growth will permit for higher accessibility for patrons in Larger Bangkok, Phuket, Pattaya and Chiang Mai.

Thailand additionally occurred to be one of many first markets in South East Asia the place the brand new Royal Enfield Interceptor 650 and Continental GT 650 (in any other case generally known as the 650 Twins) have been launched. The corporate stories that the bikes have already obtained over 700 bookings.

Asserting the corporate’s plans for Thailand, Siddhartha Lal, CEO, Royal Enfield, stated, “Thailand has grow to be Royal Enfield’s third dwelling after its origins in UK and success in India. The preliminary success of the 650 Twins in Thailand has confirmed that Royal Enfield is properly poised to fill the hole within the mid-size phase. With an enormous phase of commuters able to improve and a strong long-distance, leisure driving tradition within the nation, Thailand presents big headroom for progress for Royal Enfield. We consider that localising our operations in Thailand will permit us to serve our clients at a more in-depth and extra intimate degree.”

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