Royal Enfield expands into South Korea

Royal Enfield has introduced its entry into South Korea, with Classic Motors (Kiheung Worldwide) as its official distributor companion within the nation. The Chennai-based producer has arrange its first flagship retailer in Seoul, commencing full operation within the Asian nation, together with aftersales, spares and repair.

This strategic transfer is in-line with Royal Enfield’s plan to increase the worldwide midsized bike phase (250-750cc). The corporate will retail 4 of its fashions with single-cylinder engines: the Bullet 500, Traditional 500, Traditional 500 Chrome and the 410cc Himalayan journey bike.

Commenting on the launch of Royal Enfield on the unique retailer in Korea, Vimal Sumbly,  APAC Enterprise Head, mentioned, “Our focus is to maintain and increase our attain in worldwide markets particularly within the Asia Pacific area. Royal Enfield has seen constant development within the APAC area with a 20 p.c year-on-year development. Korea is a vital chapter within the development story and we’re thrilled to start enterprise right here.”

Pablo Lee Jr., CEO of Kiheung Motors, mentioned, “We’re honoured to companion with Royal Enfield and produce their ardour for motorcycling to clients throughout Korea. Royal Enfield bikes will provide Korean riders a possibility to improve to a sturdy long-distance, leisure using tradition with its modern-classics machines, which might be sensible for lengthy rides on the freeway on the similar time good to commute in heavy site visitors within the metropolis.”

Royal Enfield’s gross sales community in India includes of over 850 shops, together with greater than 540 dealerships worldwide in over 50 nations, and 38 unique shops in cities like London, Paris, Madrid, Sao Paulo, Milwaukee, Bogota, Buenos Aries, Dubai, Jakarta, Bangkok, HCMC and now Seoul, to call just a few. Royal Enfield lately additionally launched its a lot awaited twin-cylinder bikes – the Continental GT 650 and Interceptor 650, which marked the revival of twin-cylinder manufacturing after 5 a long time and in addition heralded the beginning of the model’s world growth.

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