Renault India has large plans to flesh out its mannequin vary to cowl a wider swathe of the Indian market in its bid to extend volumes and win again misplaced market share. “Right now we’ve got a Whole Trade Quantity (TIV) penetration of simply 24 p.c with the Duster, Kwid and Captur and my goal is to go to 50 p.c plus,” stated Venkatram Mamillapalle, Renault India’s not too long ago appointed CEO and managing director. The corporate’s new boss believes that filling gaps in Renault India’s mannequin vary is the important thing to growing volumes and has set a goal to “double volumes by 2022 to 2 lakh models.” This 12 months, the corporate is aiming to cross the 1 lakh mark with the Triber added to the portfolio.
Renault (and Alliance companion Nissan too) is closely depending on volumes to be worthwhile within the Indian market. “You have to perceive that the RNAIPL (Renault Nissan Automotive India Pvt Ltd) plant has a capability of four,80,000 and the break-even comes from there, so an important factor for me is to fill the plant capability. And it doesn’t assist me if Nissan and Datsun don’t carry out, it hits me very badly,” says Mamillapalle.
It is because of this that almost all international automakers in India have shied away from excessive quantity segments the place wafer-thin margins make it very laborious to be worthwhile. In reality, Carlos Tavares, boss of rival French carmaker PSA, calls the finances finish of the market dominated by Maruti – ‘a crimson ocean’ which he needs to keep away from.
Nonetheless, Renault nevertheless sees this is a chance. After having rattled Maruti’s cage when the Kwid was first launched in 2015, the carmaker nonetheless believes it could put up a struggle available on the market chief’s turf, regardless of an enormous 41 p.c drop in volumes from a peak of 1,35,123 models in FY 2017 to 79,654 models within the final monetary 12 months.
The French carmaker hopes to repeat the Kwid’s success with the upcoming Triber, whose distinctive physique model and progressive interiors packaging promise to create a section of its personal. In its first full 12 months of manufacturing (2020) Mamillapalle expects to promote “roughly 60,000-plus models.” The Triber will initially be launched with only one engine possibility – the identical 1-litre BR10 petrol motor however with a slight bump up in energy. A turbocharged model of the BR10 and an computerized possibility (probably an AMT) will probably be added to the Triber vary by mid-2020, which Renault hopes will additional increase gross sales.
The corporate has additionally introduced plans to launch a compact SUV (code: HBC) someday in 2021, which once more Mamillapalle says, “will probably be a singular providing.” This new mannequin may even be powered by a 1.Zero-litre, three-cylinder turbo petrol engine. There isn’t any diesel possibility deliberate in any respect, as Renault believes the marketplace for small diesels is anticipated to vanish by 2023 when a good more durable degree of emission laws is anticipated to be applied.
The Renault India managing director additionally hinted compact sedan (code: LBA), which the corporate had shelved “might be again on the desk.” The LBA may even use an prolonged model of Renault’s CMF-A platform that debuted within the Kwid and include comparable powertrain choices as within the HBC.
With each the HBC and LBA, Renault is a considerable soar in volumes, which the RNAIPL plant desperately must be viable, particularly after the disastrous launch of the Kicks. In reality Nissan too is underneath strain to pitch in with capability and the Japanese model is planning a slew of its personal merchandise on the identical platform.
Renault will introduce one other replace for the first-gen Duster which is offered in India. The second-gen Duster that went on sale internationally in 2017 could not make it to our shores. Renault can also be contemplating shifting the subsequent technology Duster for India (third-generation globally) and presumably the Captur (if volumes decide up within the brief time period) from the present M0 platform to the Alliance’s CMF-B platform. Once more, the technique is to maximise international economies of scale; which can’t be achieved with the M0 platform, because it serves solely a handful of markets. The CMF-B is a world platform and therefore affords big export alternatives and extra physique types to amortise the funding in a brand new platform.
Clawing again market share received’t be straightforward for Renault, particularly when it's up towards the market chief – however that is one struggle the French carmaker isn’t giving up on.