PSA Group to re-enter India with Citroen brand

French automobile conglomerate PSA Group has introduced that it’s going to come to India with the Citroen model. The primary Citroen mannequin for India is slated to go on sale earlier than end-2021, PSA said. Right this moment's announcement comes a bit of over two years after the father or mother firm of Peugeot, Citroën and DS vehicles expressed intent to return to India via a three way partnership with the CK Birla Group.

The Group's plan to enter India is a part of its efforts to increase to newer markets. France’s Citroen is thought for its prime quality, albeit quirkily-styled vehicles. PSA additionally mentioned that the Citroen vary meets the brand new business norms that can come into power in India beginning later this yr.  

There was no announcement on the vary of vehicles that can be launched underneath the Citroen model. A Citroen C5 Aircross SUV was spotted testing recently although it’s unclear if the mannequin can be part of the carmaker’s India line-up. Notably, Peugeot had a presence in India within the 1990s throughout which period it used to promote the 309 sedan.

On the announcement of the annual outcomes for the group, Carlos Tavares, Chairman of the Managing board, PSA Group mentioned, "We now have chosen Citroen as model for our India comeback. We now have already invested and created manufacturing footprint in India. We now have a powertrain plant, a car plant and a associate in India and we are actually constructing a community to help the launch of this new model within the nation." 

PSA has established a facility in Hosur, Tamil Nadu to fabricate and provide powertrains and transmission items for world and home automotive markets. The PSA Group has plans to extend gross sales exterior of Europe by 50 p.c by the top of 2021. To realize that, it plans to launch Peugeot within the North American market, Citroen in India and Opel in Russia.

"We’re very proud to launch Citroën in India, one of many quickest rising markets on the earth. Constructing on the model's success in Europe with 5 consecutive years of progress, I’m satisfied that Citroën’s promoting proposition of distinctive styling, eco-friendly and comfy vehicles on the coronary heart of the market has all of the potential to fulfill Indian clients," Linda Jackson, Citroën Chief Govt Officer mentioned.

Additionally see:

Citroen C5 Aircross SUV: 5 things to know

Citroen C5 Aircross image gallery

DS 7 Crossback SUV spied in India

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