Proliferation of Open OS in mobile devices has enabled the widespread demand, use and affordability of smartphones: ICEA – KPMG study


Proliferation of Open OS in mobile devices has enabled the widespread demand, use and affordability of smartphones: ICEA – KPMG study

India Mobile and Electronics Affiliation (ICEA), in affiliation with KPMG, launched an in depth report, “Influence Evaluation of Open OS Ecosystem for Gadgets in India”, capturing how the proliferation of Open OS in cell gadgets has enabled the widespread demand, use and affordability of smartphones, which in flip has positively remodeled your complete cell ecosystem together with handset OEMs, ODMs, allied trade manufacturing items, cell software builders and customers. With greater than 330 million Indians accessing the web and a number of on-line providers on their handheld gadgets, it’s also contributing to the federal government’s initiatives like Digital India, Startup India and Make in India.

A few of the key insights from the report embody:

  • India overtook USA to turn into the second largest cell phone market on the planet when it comes to variety of items, with the Indian smartphone market rising at a CAGR of 37% in worth to achieve INR 1,43,000 crores in 2017
  • The variety of manufacturing amenities for handsets and allied industries have elevated from three in in 2014 to 268 in 2018
  • Open OS cell working system has expanded the market dimension of smartphones in India by decreasing obstacles to entry. Variety of smartphones bought elevated from 2 million items in 2009-10 to 117 million items in 2017-18, corresponding with the rise in smartphone OEMs from 7 in 2009 to ~80 in 2018
  • An estimated 72% of cell software builders in India are utilizing open OS as the bottom of their improvement, and they’re additionally gaining access to person base of 152 international locations through 300 app shops
  • Indian shopper is getting extra selections with extra smartphone fashions obtainable throughout value ranges with the retail value of entry stage smartphone having fallen from INR 12,000 in 2009 to INR 1,400 in 2018. The Common Promoting Worth (ASP) of smartphones has lowered by 16% to achieve INR 11,800 throughout the identical interval
  • Manufacturing of Open OS based mostly handsets is estimated to have created ~5.5 lakhs of direct and oblique jobs in India from 2014-2018

Evolution and profitable deployment of Open OS eco-systems are thought of to be essential elements main as much as staggering successes witnessed within the cell handset trade ecosystem in India in the course of the previous one decade. Open OS ecosystems have additionally performed a key position in direction of realisation of the imaginative and prescient associated to elimination of digital divide amongst haves and have nots and its profitable enablement has additionally led to quick access of know-how amongst residents from varied stratas of societies by enhanced handset penetrations by lowered price of handsets.

“The straightforward accessibility and affordability of smartphones has shrunk the digital divide between city and rural India. The Open OS ecosystem has additional helped within the institution of many small, medium and huge enterprises. I might, nevertheless, want that India has its personal OS developed for our wants”

– RS Sharma, Chairman, Trai

RS Sharma, Chairman, Telecom Regulatory Authority of India (Trai), stated, “The straightforward accessibility and affordability of smartphones has shrunk the digital divide between city and rural India. The Open OS ecosystem has additional helped within the institution of many small, medium and huge enterprises. I might, nevertheless, want that India has its personal OS developed for our wants.”

Pankaj Mohindroo, Chairman, ICEA, stated, “Submit the smartphone revolution, manufacturers created a holistic ecosystem within the nation for a lot of unicorn firms previously one decade. Many apps/providers are being accessed totally on smartphones now. Prevalence of the Open OS has additionally facilitated smartphones supporting multilingual capabilities and likewise led to the enhancement of the Ability India program by the federal government. The societal impression of this strong ecosystem has led to a rising variety of entrepreneurs and startups in India.”

Pankaj Mohindroo

“Many apps/providers are being accessed totally on smartphones now. Prevalence of the Open OS has additionally facilitated smartphones supporting multilingual capabilities and likewise led to the enhancement of the Ability India program by the federal government. The societal impression of this strong ecosystem has led to a rising variety of entrepreneurs and startups in India”

– Pankaj Mohindroo, Chairman, ICEA

“Regardless of cell handsets had been thought of to be a luxurious product solely a decade and a half again resulting in its lesser penetration and this know-how remaining out of bounds amongst the marginalised segments of society, immediately, this turnaround success achieved on this sector benefiting the lots has been made potential by deployment of Open OS ecosystems as one of many main success elements properly recognised. In the present day, cell handsets that are technologically superior and modern and located amongst the lots are synonymous with inexpensive pricing. This undoubtedly performs an important position in direction of elimination of digital divide and fulfilment of targets as discovered below the flagship “Digital India” program,” Mohindroo added.

Jaideep Ghosh, Accomplice and Head-Know-how, Media and Telecommunications, Administration Consulting, KPMG in India, commented, “The contribution of Open Supply working system is vital in making smartphones inexpensive and thus simply accessible. By democratising know-how and bringing it to the palms of Indian lots, open OS platforms are enabling smartphones evolve into instruments for socio-economic empowerment.”

Rising penetration of smartphones has made on-line providers like cell banking, shared financial system providers, e-commerce and many others. extra accessible for customers. It has led to better worth addition from producers and app builders in addition to a sturdy gross sales and advertising and marketing ecosystem thereby contributing to financial progress.

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