HDFC Financial institution considered one of India’s largest non-public sector financial institution has partnered with Route Cell to showcase Wealthy Communication Providers (“RCS”) on Google’s RCS Enterprise Messaging platform at Cell World Congress (MWC) 2019.
RCS is an improve to SMS on a world scale. Customers can now entry a variety of superior capabilities from inside their native messaging service – capabilities which beforehand required a separate OTT app to be downloaded. Messaging is now not restricted to sending easy SMS textual content: it has develop into a platform. The options of this new platform allow companies to ship intuitive and interactive campaigns to their prospects whereas sustaining the attain, reliability and ubiquity of the most important messaging platform on the planet – SMS.
That is an thrilling time for each HDFC Financial institution and Route Cell to collaborateand leverage RCS Enterprise Messaging in India. At Google’s RCS showcase within the GSMA Innovation Metropolis at MWC 2019, Route Cell will current an indication of its first RCS Enterprise Messaging POC for HDFC Financial institution, permitting the purchasers to work together throughout the messaging platform by way of 2 Method interactive communications.
There are a number of options of RCS Enterprise Messaging which helps the person to speak with HDFC Financial institution, which embody however not restricted to built-in Chabot, prompt replies, and playing cards which makes two-way communication straightforward. The RCS messaging agent educates the prevailing customers on tips on how to use their present HDFC Financial institution’s cellular banking App.
Cell World Congress is the world’s largest cellular occasion with greater than 2,400 main firms globally collaborating within the cellular trade to discover the latest subjects influencing the trade together with the most recent improvements and modern expertise.
Nitin Chugh, Nation Head – Digital Banking, HDFC Financial institution stated “The RCS messaging agent we’re showcasing illustrates the fixed endeavour by HDFC Financial institution to harness the innovative applied sciences and digital platforms to supply a singular expertise to our prospects. On this age of hyper-personalization, we need to make buyer expertise higher with a richer and extremely interactive messaging platform.
Google’s RCS Enterprise Messaging platform has opened new avenues for HDFC Financial institution and Route Cell.
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