“UBON follows a no-compromise coverage and makes use of newest applied sciences”
Homegrown life-style model UBON is creating its personal league of sensible merchandise in India and has some large plans to cater to at the moment’s technology for whom smartphones matter quite a bit. The corporate additionally plans to succeed in worldwide markets after 2020. Ramesh Kumar Raja caught up with Mandeep Arora, Co-Founder, UBON, to debate extra in regards to the firm and its methods to be a outstanding participant within the smartphone equipment and peripherals phase. Excerpts:
How has the model UBON positioned itself in a hyper-competitive market like India which is already dominated by merchandise from different nations other than the Indian ones?
UBON was launched with an intention to offer prime quality devices and cellular equipment to customers of each sector, vertical, and society. With correct R&D and proper use of know-how, we provide merchandise corresponding to Bluetooth audio system and headphones, chargers, cables, automotive equipment, care merchandise, surge protectors and greater than 125 equipment. With speedy progress in advertising and marketing and design prospects, there isn’t any severe intervention of excellent branded gamers within the cell phone accent world, we’re creating distinctive and nicely constructed merchandise that match Indian and worldwide requirements. We intention to ship the identical by providing newest know-how geared up trendy but lengthy lasting equipment at an inexpensive worth.
Since UBON provides a variety of merchandise, from earphones and Bluetooth audio system to energy banks and handset equipment, which amongst them have gained most traction out there?
All merchandise have their very own fair proportion out there. Contemplating the present state of affairs, customers all the time are likely to anticipate new merchandise out there. Persons are all the time searching for one thing new and revolutionary by way of design and know-how. Statistically talking, UBON is prospering on cellular earphones and headphones, these 2 classes are our most dominant verticals by way of gross sales. We’re using excessive on wi-fi know-how and intention to fabricate merchandise that no different firm is providing. We deploy bestin- class Analysis & Growth group who’re completely engaged in in depth analysis and surveys to assist us establish the fitting product required.
That are the areas from the place most demand is coming for the UBON merchandise in India?
With UBON, we intention to succeed in each family within the nation. We’re one of many few manufacturers within the nation which are accessible pan India via each offline and on-line channels. Now we have an enormous demand in each Tier 1 and Tier 2 cities of the nation.
Since your merchandise can be found each on-line and offline, which amongst them yields most income for UBON?
UBON has a sturdy provide chain community which permits it to distribute its merchandise throughout India foundation the distribution community stage accessible in each state. To make UBON accessible all over the place, we’re placing our religion in offline channels greater than on-line channels. Apparently, in our analysis, we discovered that individuals desire to attempt to bodily really feel the product prior to creating a shopping for determination. This client behaviour sample led us to develop merchandise which are eye catchy and premium as nicely. Now we have additionally collaborated with main on-line marketplaces corresponding to Amazon, Snapdeal and Flipkart to succeed in the lots. UBON has mastered the retail chain community throughout India and will be discovered at majority of the outlets and showrooms within the nation.
After gross sales service stays a difficulty for majority of digital corporations. What’s your strategy to it?
We intention to be the very best client electronics and equipment firm in India, that too by way of each facet. ‘After Gross sales Service’ is an important issue relating to client satisfaction & buyer retention and we can not afford to compromise on the identical. Talking on the identical, I ought to point out, all UBON merchandise are lined underneath 1-year UBON Black Guarantee. Now we have greater than 650+ service facilities throughout India to cater to each want of the buyer.
You may have Tiger Shroff because the model ambassador and also you additionally collaborated with rapper Honey Singh just lately. How are they useful to the model and its recall worth?
Tiger Shroff was the primary selection once we thought-about the concept of getting a model ambassador. Tiger is understood for his insurgent really feel which resonates with at the moment’s youth, plus he’s an incredible dancer making him probably the most acceptable selection for a musical model like UBON. The youth at the moment actually seems to be as much as him for his ardour in direction of music & health and talking about insurgent, youth & music our punchline does justice to all: ‘Born to be free’. We intention to offer full freedom to our clients from cables via our wi-fi headphones, earphones, wi-fi chargers and wi-fi energy banks.
Maintaining with UBON’s tagline ‘Born to be free,’ YoYo Honey Singh got here as a pure selection for the collaboration initiative contemplating his party-enthusiast fan base and his comeback within the music business in itself was an enormous information. Indian youth connects along with his songs immediately.
What are your enlargement and outreach plans? Do you need to foray into the worldwide market?
For my part, Indian market is so enormous that we nonetheless haven’t tapped 1% of it. There’s a lot to be finished and we try to try this. We’re presently increasing our Indian client base and enhancing our client expertise. We’re extra targeted on rising our Indian manufacturing facility manufacturing to match the Indian clients demand, talking of reaching to worldwide market, that too is within the pipeline however it could be too early to touch upon the identical. Though, after 2020 we plan to succeed in worldwide markets as nicely.
Please inform us one thing about R&D and innovation at UBON.
UBON follows a no-compromise coverage and makes use of the very best and newest Japanese know-how together with applied sciences from totally different nations to serve higher with the very best high quality merchandise. Other than this, we’re engaged on minimal revenue plan as we’re continuously working for the buyer satisfaction reasonably than specializing in income technology. Now we have rigorous checking measures at our manufacturing facility and company workplace. All merchandise are required to undergo extreme and in depth checking on varied measures. We at UBON consider solely, High quality Test & High quality Assurance collectively could make an ideal product for the buyer. UBON is the primary firm in India to launch solar energy banks, wi-fi energy banks and wi-fi charging pads.
There’s a parallel gray market in India thriving on the counterfeit equipment and gadgets. How do you take care of them and what’s your recommendation to the folks to eliminate these pretend merchandise?
That’s an enormous problem each client oriented enterprise is going through in Indian market, although within the current state of affairs loads of good measures have been taken by the Authorities of India, therefore we’re additionally hoping for a cleaner market state of affairs in close to future. Contemplating the present state of affairs, individuals are extra educated and alert, customers are nicely knowledgeable they usually too desire highest high quality branded merchandise. To sort out the difficulty, we’re related to the identical trusted distributors since a very long time and permit just a few to promote our merchandise on-line. We recommend, customers ought to all the time purchase both from sellers who present GST payments or instantly from UBON’s web site.
The emergence of Web of Issues (IoT) has opened a brand new avenue of progress for a lot of tech corporations. Does UBON have any plan to leverage this development?
No firm can afford to lose the subsequent large factor within the tech business. We at UBON are very optimistic in regards to the Web of Issues, we too are aiming large with Synthetic Intelligence and Machine studying. We’re planning to reinforce our portfolio within the speaker & headphone class by growing voice & web enabled audio system and headphones. Our group is working in direction of the identical, quickly we shall be saying the official launch.