Kia Motors India concludes multi-city roadshow

Kia Motors India has wrapped up the second part of its Design Tour, geared toward elevating consciousness of the model by showcasing the Niro hatchback, Niro EV, Carnival and Sportage SUV. The roadshow reached 26 cities in over two months and coated 15,000km. With an purpose to be amongst the highest 5 automakers inside three years in India, the intensive brand-building train commenced from Jamshedpur on January 16 and concluded in Bhopal on March 15. 

The Korean carmaker’s first product launch in India will likely be an SUV based mostly on the SP Idea showcased on the Auto Expo 2018. Kia Motors not too long ago revealed the SP Signature idea on the Seoul Motor Present. This idea is an evolution of the Kia SP Idea, which is actually meant to be a brand new small SUV for world markets and previews the near-production-spec Kia SP2i SUV that’s set to be launched in India later in 2019. 

On January 29, 2019, Kia Motors India’s manufacturing facility within the Anantapur district of Andhra Pradesh started trial manufacturing of the SP2i SUV. The ability, which has a producing capability of round three,00,00zero models every year, is predicted to start sequence manufacturing within the second-half of 2019. With a goal of launching a brand new automobile each six months after the primary product’s launch in India, Kia is planning on increasing its portfolio to at the least 5 automobiles by 2021.

In keeping with Manohar Bhat, head of promoting and gross sales, Kia Motors India, “The Design Tour is a good platform that a number of stakeholders – sellers, prospects and opinion leaders – get to be part of, and expertise the distinctive and gorgeous design of Kia automobiles. By way of this exercise, we had been capable of gauge the thrill and anticipation round Kia amongst the plenty throughout the nation. We have now obtained an outstanding response from each metropolis, and we’re pleased that we had been capable of showcase a glimpse of nice design and know-how of Kia earlier than the launch of our midsize SUV in India.”

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