Maruti Suzuki, the nation's largest passenger-car producer, introduced that the corporate's board has authorised the re-appointment of Kenichi Ayukawa because the managing director and CEO of the carmaker for a interval of three years, efficient April 1, 2019.
In April 2013, Ayukawa was appointed because the successor to Shinzo Nakanishi. Earlier than taking over the highest function, Ayukawa had served as part-time director and was additionally accountable for Suzuki's abroad advertising and marketing.
He took cost of Maruti Suzuki India when the corporate was nonetheless recovering from an hostile industrial relations episode, which occurred in July 2012. Ever since, he has steered the corporate to new heights. At that time, Maruti Suzuki's market share stood at 39 p.c, down from round 45 p.c 5 years prior.
As we speak, the corporate has a stranglehold over the passenger automobile market with a share of 51.36 p.c and normally has a minimum of six of its fashions in the Top 10 best-selling PVs in India each month. What’s extra, the home automotive contributes greater than 50 p.c to Maruti Suzuki’s international manufacturing volumes. And lest we neglect to say, the game-changing Maruti Suzuki Vitara Brezza has been the country’s best-selling SUV since its launch in March 2016.
Beneath Ayukawa's management, the corporate has seen resurgence in each, market efficiency and engineering capabilities; in addition to within the enlargement of its manufacturing capability. In 2017, our sister publication, Autocar Skilled, honoured the Maruti Suzuki India chief by voting him as its ‘Man of the Yr 2017’. The award was basically for efficiently managing disruptions within the enterprise atmosphere within the type of GST, and demonetisation whereas sustaining dominance within the face of rising competitors and in addition drawing up methods for the electrical mobility period.
As Maruti Suzuki India drives in the direction of its avowed aim of two million gross sales in 2020 whereas making ready to plug into the rising new mobility phenomenon of electrical mobility, at the same time as competitors intensifies, Ayukawa persevering with on the helm of affairs until 2022 will assist the corporate scale better heights.