Bringing viewers nearer to the motion, video streaming platform Hotstar has added one other thrilling story to the Vivo IPL 2019 marketing campaign, #KoiYaarNahiFar. Conceptualized and created by the DDB Mudra Group, the brand new TVC includes a small-town Indian superhero, performed by actor Shashank Arora, inviting his different superhero associates to look at the sport with him. Sadly, his associates are caught utilizing their powers for some underwhelming, family work, making it troublesome even for the ostensibly highly effective native superhero group to return collectively. Lastly, Hotstar connects the superheroes by means of its first-ever social cricket-watching expertise, guaranteeing that they don’t miss out on the unrivaled pleasure of watching the sport with one another.
This entertaining new TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and can be obtainable throughout Hotstar’s social platforms.
With ‘Koi Yaar Nahi Far’, the streaming large is bringing individuals collectively no matter their location giving viewers the chance to ask their family and friends to Hotstar, watch the matches, and take part within the Watch ‘N Play sport collectively. Followers can compete and see the place they stand towards their family and friends by means of the brand new social leaderboard.
They will additionally make their voices heard by chatting concerning the match or their Watch ‘N Play expertise, not solely with their family and friends, but in addition with consultants and celebrities. In an fascinating product integration, winners of the Watch ‘N Play video games can redeem their factors, courtesy the unique partnership with Amazon Pay.
This version of the Vivo IPL has began off with a bang, with Hotstar garnering 135 million viewers within the first three days of the event itself. This determine is 2.2X the attain and a pair of.2X the watchtime of the primary three days of final yr’s IPL. Collectively, Hotstar goals to succeed in 300 million viewers by means of the course of Vivo IPL 2019.
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