HERE Tech sees big opportunity in two-wheeler navigation in India

HERE Applied sciences, a worldwide automotive mapping and site companies main is eyeing the potential for progress in India's two-wheeler section. And to that finish, it’s ramping up improvement work to cater to not simply the native market but in addition to some Southeast Asian areas.

"We’re increasing in India, notably to the two-wheeler market. It's an fascinating problem as a result of there are locations the place a (mapping) automotive can’t go, so we’re determining how one can establish lanes in these areas. It's being developed out of India and can even cowl locations like Indonesia and Southeast Asia generally," Stanimira Koleva, SVP and Common Supervisor APAC, HERE Applied sciences advised Autocar India in an interview.

The truth is, the corporate can be trying to tie up with helmet producers and discover partnerships with riders who use recording gadgets equivalent to a Go Professional digicam on their helmet and use among the feed they seize.

HERE Applied sciences goals to roll out the maps for two-wheelers via a specialised handset – just like a GPS navigation machine – that may be mounted on a two-wheeler. Koleva says the corporate is presently in talks with main two-wheeler makers to know the proper design that will make the machine straightforward to make use of.

"Maps will probably be embedded on particular gadgets that may be mounted on a motorcycle and these will probably be made in collaboration with Chinese language and Taiwanese producers," she mentioned, including that they’re at the moment a number of choices to include over-the-air updates.

The corporate, nonetheless, will first want to beat two challenges. First is to work out the optimum decision and dimension of the content material that the pretty low-powered machine can deal with in order that it may be displayed with none glitches. And secondly, it might want to have two-wheeler routing on its navigation to make it extra related for its goal group. Value is one other side the corporate has to consider for the reason that machine must be inexpensive to achieve a wider buyer base.

"We’ve seen an increasing number of urge for food for 2 wheeler navigation. We’re working with a number of of the producers right here and so they all have tasks on the roll. There are particular limitations as a result of the gadgets are usually lower-powered owing to the smaller dimension and decrease value. So we have to ship a lighter model," Koleva mentioned.

"The gadgets will probably be purpose-built and be Android-based. And naturally, security is necessary and our contribution is to make it possible for our info is as exact as potential – not simply when it comes to roads but in addition in the direction of highlighting potential hazards."

The model is introducing the primary examples of the two-wheeler navigation system by the tip of the yr.


IN CONVERSATION WITH STANIMIRA KOLEVA, SVP AND GENERAL MANAGER APAC, HERE TECHNOLOGIES


On the function performed by India within the firm's total operations.
India is essential for HERE Applied sciences. Firstly, greater than half of our international staff is out in India. So we now have over three,500 individuals stationed right here at our workplace in Navi Mumbai. Lots of our know-how and precise improvement occurs right here from a map operations standpoint. A map is a large database and is linked to our fixed innovation round automation and machine studying. A lot of our work in storing the information, and processing it actual time occurs in India. Furthermore, India is a good test-bed for brand new applied sciences; be it two-wheeler navigation or delivering product and companies in poor connectivity areas, even relating to capturing site visitors or hazard warnings and monitoring public transport. So the nation is a really dynamically evolving market and I clearly see the chance for us to construct upon our R&D capabilities out of India.

On the collaboration with automakers in India.
We’re in energetic conversations with all of the carmakers in Japan and Korea, and they’re in by hook or by crook future tasks for India for us. So we now have a proof of idea occurring with all. A few of the carmakers we’re working with in India embody Maruti Suzuki, Hyundai India, Daimler, Land Rover, Ford India, Volvo and Toyota India. Other than the basic service, which is navigation, we see a variety of automakers site visitors as one of many future companies they wish to ship for India as a result of it wasn’t out there till lately. We may also work with giant automakers equivalent to Daimler, BMW and Audi on their future fashions and make it possible for it’s included as a part of it.

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