FY2019 was a yr home scooter producers wish to overlook in a rush. Not solely have been complete gross sales – 6,701,469 models – in unfavourable territory (-27%) for the primary time in a decade, it additionally looks as if demand will proceed to be gradual, at the least for the following few months; regardless of bike demand seeing an upswing.
The strain on the scooter market may be seen from the efficiency of the market chief, the Honda Activa. Whereas it stays the boss of the two-wheeler market, its year-on-year has slowed down. In FY2019, the favored scooter offered a complete of three,008,334 models, down four.6 p.c from FY2018’s gross sales of three,154,030 models. In actual fact, the diminished gross sales of the Honda Activa impacted the general scooter phase, which was the one automobile phase to enter unfavourable territory final fiscal.
The TVS Jupiter, the longstanding No. 2 participant, additionally felt the strain of slowing gross sales. With 7,88,456 models offered in FY2019, it’s down 2.76 p.c from FY2018's eight,10,916 models. Nonetheless, the 110cc Jupiter continues to be a robust contributor to TVS Motor’s month-to-month gross sales and has helped the Chennai-based producer scale up its market share to 18.52 p.c from 16.36 p.c in FY2018.
The large gainer previously fiscal has been the 125cc Suzuki Entry. With gross sales of 5,39,123 models, it posted a good-looking year-on-year enhance of 32 p.c (FY2018: 408,334). With this sterling efficiency, it additionally jumps up two ranks to 3rd place. Persevering with demand for the Suzuki Entry 125 means that it’s the bestselling 125cc scooter in India. The corporate’s turnaround efforts are lastly seen, with it engaged on its product portfolio in addition to on supplier growth.
The Honda Dio stays at No. four with gross sales of four,46,264 models, which marks a 9 p.c YoY gross sales enhance (FY2018: four,09,233). The Dio enjoys robust model fairness amongst collegians and new-age commuters, with Jharkhand, Karnataka and Maharashtra being its robust markets.
Hero MotoCorp’s Maestro rides in at No. 5, having dropped from No. three place a yr in the past. With gross sales of two,72,432 models, the scooter has seen a steep fall in its fortunes – down a large 42 p.c (FY2018: 477,822). The corporate plans to trip the surging demand within the 125cc market with its upcoming 125cc Maestro Edge. And it might be a transfer that would re-energise the Maestro model.
Subsequent up is the TVS NTorq. Launched in February 2018, the NTorq has seen its first full fiscal yr of gross sales. An everyday within the month-to-month High 10 scooters record, it’s no shock then that this 125cc scooter enters the annual record for the primary time. TVS had focused gross sales of two,00,000 models in its first yr of economic gross sales and at 2,13,039 models, the NTorq has achieved the objective averaging 17,750 models every month. These numbers make the TVS NTorq the second bestselling 125cc scooter within the nation.
At No. 7 is the Yamaha Fascino, which offered 2,02,227 models, down three.13 p.c YoY. Yamaha must do extra if it hopes to take care of the uptick in demand as a result of its scooter market share fell from 6.18 p.c in FY2018 to five.44 p.c in FY2019.
The opposite Hero scooter within the record is the Duet. Just like the Maestro, the Duet too noticed its gross sales impacted in a tricky yr. With 1,75,239 models offered in FY2019, the scooters gross sales are down 21 p.c YoY.
At No. 9 is the Hero Pleasure, which drops one place from FY2018. With 1,64,515 models offered in FY2019, gross sales appear to have fallen 10 p.c YoY. What this implies is the mixed efficiency of the Maestro, Duet and Pleasure have dragged Hero MotoCorp’s fortunes down. In consequence, the corporate noticed its scooter market share drop from 13.15 p.c in FY2018 to 10.73 p.c in FY2019. Count on the think-tank at India’s largest two-wheeler firm to brainstorm methods to regain market share in FY2020.
The Honda Grazia is the third 125cc scooter on this prime 10 record. Launched on November 7, 2017, the Grazia offered 99,922 models in 5 months of FY2018. Now in its first full yr of gross sales, the Grazia has offered 1,47,789 models.