B. L. Mittal, Founder and Executive Chairman, SastaSundar.com


B. L. Mittal, Founder and Executive Chairman, SastaSundar.com

“Our AI-driven platform connects related docs, house care service suppliers and diagnostic providers at one place”

SastaSundar.com is a shopper targeted Digital Healthcare Platform managing an built-in provide chain of Pharma, Wellness Merchandise and Companies. The digital platform is supported by a community of Bodily Counseling and repair facilities known as “Healthbuddies”. The identify “SastaSundar” is derived from a well-liked Indian phrase by way of shopper expertise of Financial savings and High quality. SastaSundar.com is presently totally operational within the states of West Bengal, Delhi NCR, Jharkhand, Uttar Pradesh and Haryana. Moreover, its on-line providers and OTC merchandise could be availed PAN India. MyMobile spoke to B. L. Mittal, Founder and Government Chairman, SastaSundar.com concerning the varied challenges present within the healthcare sector and the way cell apps are enjoying a pivotal function on this involved sector in India.

What made you put money into a healthcare app like SastaSundar.com? Are you able to please clarify the enterprise fashions of SastaSundar?

65% of the Indian inhabitants doesn’t have constant entry to inexpensive healthcare; this occurs to be one of many greatest issues of our nation. Due to this fact, we began engaged on fixing this drawback by offering constant entry to real healthcare services at an inexpensive worth and in a handy method.

Are you able to please spotlight how cell apps at the moment are enjoying pivotal function within the healthcare sector in India and the way SastaSundar is enjoying its function?

In keeping with knowledge gathered from Google Traits, India ranks among the many high 5 nations for looking phrases like ‘cell well being’, ‘well being apps’, ‘medical apps’ and ‘mHealth’. The Indian inhabitants is changing into increasingly more health-conscious with every passing day. The emergence of healthcare apps, on this context, has made healthcare supply easier and extra handy than previously. The digital platform of SastaSundar. com offers a complete answer to a variety of healthcare wants – from preventive care to diagnostics to drugs procurement to follow-ups. Utilizing AI, we offer personalised well being info. The prescription based-diet counselling at YANA Food plan Clinic helps individuals in lowering drugs consumption. The personalised app provides entry to well being instruments like reminder for drugs consumption, auto-filing and seek for merchandise based mostly on well being situations. Data counselling is completed with the assistance of AI; disease-specific well being articles, movies and in addition selections of generic medicines based mostly on particular person prescriptions are showcased in a number of. The AI-driven platform connects related docs, house care service suppliers and diagnostic providers at one place.

Do you have got any plans to decide on somebody as your model Ambassador and what are the advantages and market share you expect with this technique?

We’re totally targeted on constructing our healthcare ecosystem. And, due to this fact, our shoppers are our model ambassador.

What are your varied potentials to serve clients in pan India?

We’re constructing our enterprise block by block, and we’re already totally operational within the 5 Indian states of West Bengal, Delhi, Uttar Pradesh, Haryana and Jharkhand. We’re working to broaden throughout PAN India and, we’ll quickly do it.

What are your present market share and the way a lot you might be planning to have within the subsequent 5 years?

 Market shares should not on the high of our minds proper now. We’re totally focussed on constructing probably the most environment friendly and efficient ecosystem by way of price and shopper expertise. We’re working to resolve the issue of 1.30 billion individuals whereby 65% shouldn’t have constant entry to inexpensive healthcare. With the Authorities’s deal with schemes like Ayushman Bharat, each market and market share will likely be redefined.

Are you able to please elucidate a few of your greatest USPs which you assume can beat your rivals out there?

Our greatest USP is our ecosystem which is best by way of price and shopper expertise. The sector of on-line healthcare will not be a business battleground. India, regardless of being one of many largest producers of medication, has a significant portion of its inhabitants with out constant entry to inexpensive healthcare.

There isn’t a structured distribution of high quality generic drugs. Even when the physician prescribes a generic one, it’s as much as the chemist which drugs he delivers. Real drugs at real worth is the necessity of the hour. A totally built-in provide chain is usually a answer to restrict the circulation of pretend merchandise. There’s a want for connectivity and this may be solved by digital know-how. Other than this, healthcare needs to be native, and on this context, private counseling is vital. The entire method must be in the direction of attaining effectivity, accuracy, consistency and extra importantly, in the direction of serving the unserved. Nonetheless, unserved right here is to not be restricted to financial bindings; the problem of accessibility is much more urgent, regardless of the financial strata to which one belongs.

As an example, tons of of patented high-end medicine should not obtainable in India. Moreover, there’s an acute scarcity of provide of pure and genuine health-specific meals right here.

Spotlight what number of customers are presently utilizing SastaSundar and what’s your score?

SastaSundar.com is presently working in the direction of enhancing the well being and happiness of1.25 million households. Our app has a median obtain of greater than 5 lakhs and score of four+throughout main app offering portals.

Shifting forward, do you have got something retailer in your roadmap?

Our imaginative and prescient for the long run is to offer constant healthcare at inexpensive worth and in a handy method to all Indians.

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