“Cashify has made promoting telephones on-line as straightforward as shopping for them on-line”
The easy considered promoting a used cellphone provides you extra headache than shopping for a brand new one, as what worries one is the re-sale worth of a product which doesn’t have a definitive parameter available in the market which is essentially unorganised. Native distributors typically need to make as a lot revenue as they will and sellers are left with no choices however to take the mutually agreed worth. Due to Cashify, a re-commerce platform, promoting used telephones on-line has change into as straightforward as shopping for them on-line. The buyback platform at the moment leads the market when it comes to consumer base and quickest disbursal of money. Having an affiliation with virtually all huge manufacturers, Cashify hopes to change into the undisputed chief within the subsequent few years. Amit Sethi, Co-Founder and CTO of Cashify, shares extra in regards to the firm and its imaginative and prescient, in a dialog with Ramesh Kumar Raja. Excerpts:
For the reason that used-smartphones market is usually unorganized in India, how is Cashify profiting from this case?
Promoting second hand smartphones was a giant drawback for folks in India, as there was no platform to promote them at a superb worth. Native distributors within the unorganized market typically need to make as a lot revenue as they will and sellers have been having no choices however to take the mutually agreed worth. Cashify as a service has made promoting telephones on-line as straightforward as shopping for them on-line. For the reason that used-smartphones market is majorly unorganised, our first precedence was to enhance total process and SOP administration, requirements for grading and evaluation, and improve high quality management mechanisms.
At Cashify, we now have standardized the costs, guaranteeing sellers get the very best value for his or her units together with the comfort of promoting from anyplace, anytime. At present, Cashify is India’s pioneer for alternate and purchase again for all used smartphones and electronics. For our one and a half million-plus prospects, promoting smartphones on Cashify means straightforward and prompt cash. Having partnered with greater than 24 main smartphone manufacturers, we’re increasing enterprise quickly throughout India, and are at the moment current in 25 cities. We’re wanting ahead to increase our presence quickly in 2019 and dominate the section because the go-to-marketplace for promoting smartphones and devices.
What are the companies you provide within the re-commerce section and the way has been the response up to now?
The classes we buyback are smartphones, tablets, laptops, gaming consoles and iMac. Whereas we garner most traction from the smartphone class, Cashify at the moment leads the market when it comes to consumer base and quickest disbursal of money. 2018 had been essentially the most distinctive 12 months in our journey up to now. We purchased greater than 10, 20,000 second hand smartphones and disbursed a complete Rs 459 crore to smartphone customers, who bought their previous smartphones on Cashify.
Aside from that Cashify has additionally launched ScreenPro; the specific display restore service in 6 cities (Delhi, Gurgaon, Noida, Mumbai, Chandigarh and Bengaluru). With ScreenPro, we’re wanting ahead to capitalize on the dearth of dependable display restore service suppliers and a extremely unorganized and never dependable display restore market in India.
With this specific smartphone display restore service, we now have already established a powerful community of extremely skilled technicians throughout these cities, to chop down the ready interval for display repairs, from few days to only 30 minutes. It affords display restore for smartphones from all the most important manufacturers like Apple, Huawei, Lenovo, Motorola, OnePlus, Oppo, Vivo, Xiaomi.
Additionally the ScreenPro display restore could be availed on the doorstep, for a reside restore in entrance of the shopper. So, we hold it as clear and prompt as attainable. The service is backed by a 6-month guarantee and 7-day money-back promise, which makes it the one dependable service supplier working within the section.
|“With Cashify, sellers merely should fill out some fundamental particulars on-line about their machine, after which Cashify dispatches a consultant who involves their home/workplace to carry out diagnostic checks and provides them prompt cash for the machine that day. We have now a web site in addition to an app which robotically carries out the checks”|
What are the parameters of shopping for and promoting a used product? How do you guarantee the standard of a refurbished machine?
With Cashify, sellers merely should fill out some fundamental particulars on-line about their machine, after which Cashify dispatches a consultant who involves their home/workplace to carry out diagnostic checks and provides them prompt cash for the machine that day. We have now a web site in addition to an app which robotically carries out the checks — for instance, guaranteeing the digicam, Bluetooth module, and many others. all work — and affords the next money cost for the consumer since Cashify makes use of fewer assets. There are greater than 10,000 smartphones, laptops and different digital units listed on Cashify, which implies you’re most probably to seek out any and each machine right here that you simply need to promote
Additionally, we now have our state-of-the-art refurbishing and testing facilities to make sure that we now have accomplished all of the checks and balances, to make the machine nearly as good as model new. We have now a workforce of skilled technicians, who do thorough checks, restore or substitute elements with authentic ones, if required after which there’s a closing QC earlier than the cellphone goes for packing. So, there is no such thing as a scope of a lapse within the high quality. We have now all spares elements of the best high quality available in the market.
Cashify has partnered with numerous marketplaces and OEMs. Are you able to please elaborate about your online business associations with them?
In India, we formally purchase 24 smartphone manufacturers that are listed on our web site and app. For Apple, Samsung and Xioami, we’re the unique buyback associate in India. In final three years, we now have partnered with Apple, Xiaomi, OnePlus, Vivo, Samsung, Nokia, Oppo for his or her buyback and improve campaigns because the unique associate to facilitate the entire marketing campaign.
So, at any time when an OEM desires their loyal prospects or smartphone customers normally, to improve to a newly launched machine they largely most popular our service community. We have now ensured that prospects can simply promote their previous cellphone and get a superb worth to contribute to the price of the brand new machine in addition to make the method prompt. Cashify has additionally been the B2B associate for on-line marketplaces like Amazon and Flipkart and offline channels like Croma and Vijay Gross sales.
For the reason that tech trade is quickly altering, do you have got any new providing within the pipeline to meet up with the tendencies?
Cashify has additionally launched display restore service ScreenPro, providing an prompt display restore resolution to smartphone customers who’re pressured to improve to a brand new cellphone as a result of display restore could be very expensive and a tedious course of, that too doesn’t include a guaranty from the native vendor. Cashify ScreenPro affords door-step display restore at an inexpensive value as little as 40% lower than the native market value. Additionally, the restore from ScreenPro comes with a 6-month guarantee, making it the one dependable service supplier within the section.
One other initiative is the offline kiosks we’re constructing in malls and metro stations. These will act as assortment facilities for used telephones. Cashify’s retail mannequin began with a imaginative and prescient to assist prospects to promote their previous smartphones on the spot. However our offline ambition, actually, is to go far past simply serving to smartphone customers to promote their previous telephones.
|“We’re constructing state-of-the-art refurbishing services in India, and partnering worldwide manufacturers, which is giving us entry to requisite expertise and to high quality spare elements suppliers in China. India itself poses nice alternatives, and for the following few quarters, we’ll solely deal with the house turf to change into the chief within the re-commerce section”|
Contemplating the magnitude of alternatives re-commerce has to supply, does Cashify have any plan to go worldwide?
As of now, we’re focusing on the pan India marketplace for our companies. We’re constructing state-of-theart theart refurbishing services in India, and partnering worldwide manufacturers, which is giving us entry to requisite expertise and to high quality spare elements suppliers in China. India itself poses nice alternatives, and for the following few quarters, we’ll solely deal with the house turf to change into the chief within the re-commerce section.
As India is already the second greatest smartphone market and quickest rising cellphone market on the earth, we now have an enormous alternative to develop this market and change into the chief in subsequent couple of years. Worldwide plans are nonetheless on the dialogue desk, and it will likely be arduous to pin level the following market at this stage. We’re wanting carefully at Southeast Asia and the Center East as market to discover within the close to future.
What are the brand new tendencies within the re-commerce market?
Re-commerce of devices continues to be in its nascent stage in India, with an enormous potential for progress. The refurbished cellphone market within the nation has simply began to develop and it’s right here to remain as an enormous trade. If we discover the refurbished smartphone market in India vis-à-vis the world market, it’s already rising at the next tempo. As per the latest analysis studies, the marketplace for refurbished and used cell telephones is poised for eight.9 per cent CAGR via 2018- 2025 and international gross sales of refurbished is predicted to achieve US$40 billion by the tip of 2025.
In India, shoppers are worth oriented and worth aware, particularly in the case of devices. Thus, I’ll say refurbished devices are going to offer a troublesome combat even to the brand new gadget section. The one catch is whether or not the re-commerce marketplaces will be capable to retain the worth and provide high quality assurance on devices they promote, and at Cashify, we now have been doing that constantly for fairly a while now.