Bharti Airtel introduced the launch of the 100th Subsequent-Gen Airtel retailer in India with the opening of the brand new format retailer at Park Avenue in Kolkata. Delivering a extremely participating expertise to clients, the Subsequent-Gen Airtel shops goals to create excellence in each interplay with the shopper.
The futuristic design and embedded digital applied sciences within the shops are constructed on the philosophy of successful clients as associates for all times. The Airtel Subsequent-Gen shops have set a brand new benchmark in buyer expertise with a give attention to long run buyer relationship.
With the opening of the flagship Subsequent-Gen Airtel retailer at Park Avenue, three new format shops are actually LIVE in Kolkata. Airtel plans to roll out 10 Subsequent-Gen shops throughout Kolkata and different main cities throughout West Bengal over the approaching months.
Says Vir Inder Nath, CEO – Retail, Bharti Airtel, “We’re delighted to launch our Subsequent-Gen retailer format in Kolkata and convey the subsequent degree of retail expertise to our clients. This launch is according to our obsession to constantly enhance the expertise for our clients and win them for all times with our modern digital expertise. These shops are based mostly on insights from finding out hundreds of hours of buyer visitors and we’re assured that these shops will assist us create excellence in each interplay we have now with our clients.”
The Subsequent-Gen Airtel Shops have been conceptualized by the UK based mostly eight Inc. The shops are open and minimalistic by design and put off all boundaries between the shopper and the model, and use leading edge digital applied sciences to make the shopper expertise extremely interactive by way of the idea of Share, Create, Expertise.
- Share: That is the zone the place clients work together with a Social Wall that collates Airtel tales and Airtel buyer experiences from throughout the nation on a digital display screen. The purpose is to encourage clients to think about the probabilities enabled by the Airtel community.
- Create: A primary-of-its-kind, interactive expertise permits clients to discover and uncover Airtel providers. On this zone they’ll design their very own options digitally on a Contact Display screen Desk High.
- Expertise: The brand new shops have Digital Leisure Hubs that allow clients to discover and expertise Airtel’s digital content material choices – films, music, Reside TV, video games and extra. The shops additionally include Digital Self-Serve zones that permits clients to pay payments, purchase a brand new SIM, all by themselves. As well as, clients can get a first-hand expertise of the Airtel community with the Open Community digital wall and provides actual time suggestions.
Airtel has additionally launched a brand new behaviour mannequin for in-store employees to replicate Airtel’s ‘Serve-to-solve’ philosophy that lets employees to give attention to fixing buyer issues. The shop employees, known as ‘Airtel Mates’ are empowered to ship a service expertise that’s knowledgeable and heat.
The Subsequent-Gen shops come geared up with Quidini’s digital queue administration platform, which might allow seamless, clear and well timed resolutions on the kiosks. The utterly paperless retailer, additionally boasts of dialog Hubs, the place clients can comfortably have discussions with “Airtel Mates” with reference to their queries.
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