Absolutdata, an information analytics agency, right now introduced that they’ve embedded IBM Watson providers into their NAVIK AI Platform to assist corporations construct an Intelligence Stack throughout Gross sales and Advertising capabilities.
The Watson enhanced NAVIK AI Platform combines information, analytics and know-how to optimize choices on an ongoing foundation with out having to construct an information science group whereas the NAVIK AI Gross sales Answer delivers dramatic enhancements in gross sales and advertising and marketing effectiveness. The advantages seen embrace salesforce effectiveness, buyer focusing on, marketing campaign administration and optimized choice making throughout industries.
“Lots of our international shoppers are focused on attaining the enterprise transformation that AI can ship,” mentioned Dr. Anil Kaul, Co-founder and CEO of Absolutdata. “But they battle with one of the best method to start out, and how you can get the promised scalable enterprise impression. IBM Watson AI can ship outcomes rapidly, economically and at a scale that will get observed on the board degree.” Dr. Kaul provides, “We’re within the early levels of corporations constructing their intelligence stack and NAVIK allows our shoppers to develop a strategic aggressive benefit that may final a very long time.”
Integrating IBM Watson with Absolutdata’s NAVIK AI platform and providers permits shoppers to make the most of analytical frameworks and pure language processing to mine current gross sales information. Because of this, shoppers are higher poised to establish hidden income streams, run hyper-personalized campaigns at scale and derive deeper enterprise insights, in comparison with conventional strategies of resource-based analytics and mannequin improvement. This may assist companies improve productiveness, remove handbook intervention and entry large information units in actual time, which was not potential earlier.
Following a phased method, Absolutdata has included IBM Watson into NAVIK SalesAI, NAVIK MarketingAI, NAVIK ResearchAI and NAVIK MicroMods, with others below improvement. Absolutdata can also be utilizing different IBM providers corresponding to Climate to reinforce effectiveness in sure modules.
One of many world’s largest dairy corporations is utilizing NAVIK built-in with IBM Watson, to mine shopper insights and drive fast advertising and marketing choices about model, campaigns and pricing. The model’s advertising and marketing group can classify and generate automated insights from each structured and unstructured information rendered real-time throughout cell units and the net, decreasing choice lead time from weeks to seconds with over 99 % uptime.
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